What are entrepreneurship characteristics? It’s an important question when you’re considering self-employment. It’s natural to want to know if you have what it takes before you move forward.
Ask yourself these important questions:
Are You a Visionary?
A primary difference between an employee and an entrepreneur is motivation. Some people are perfectly happy doing the same job or working in the same industry until retirement. They find the consistency comforting, but for others it’s not enough.
Entrepreneurs see new or better ways of doing things and won’t settle for the status quo if it ignores a gap in the marketplace or performs less than optimally. This drive for innovation and change can get them in trouble in a traditional job since their bosses may misinterpret their ideas as criticism. Entrepreneurs are often outspoken, opinionated, and demanding.
Entrepreneurs can’t understand why others don’t see their vision and they crave success in many ways, including a better work/life balance.
Are You Satisfied by Your Hard Work?
Database Marketing Is For Everyone!
Whether you're a partner in a consulting firm, a contractor or electrician, or CEO of an international conglomerate, database marketing is crucial for your success.
Database marketing can be simple or sophisticated. The key is that instead of just having a mailing list of prospective customers or a single list of current customers, you can use a computerized system to evaluate and manage the information more precisely.
For example, you may want to send a reminder mailing to every customer twice a year; a monthly mailing or email newsletter to more active customers; and even place a phone call from time to time to your very best customers. Then maybe set up email reminders and news for prospective clients and general contacts.
Using a Mix of Marketing Vehicles
Historically, database marketing relied overwhelmingly on direct mail. Then increasingly telemarketing had been used. And now there are a slew of better alternatives to consider, including email, fax, social media and text.
Particularly for closing sales for higher-ticket goods or services, a combination of several different contact methods may work best. For smaller businesses, email marketing and social media are always the most cost-efficient way to go.
Fancy and Expensive Doesn't Always Sell!
Again and again, I've learned in marketing campaigns that fancy and expensive doesn't always mean better results. Also, once you get into four-color printing the costs are high, so it is very expensive to mail high quality printed materials.
TEST! TEST! TEST!
In database marketing, changing even a small variable can wildly change your results. So trying different combinations and making sure that you are tracking ROI are key to these efforts.
Maria L. Novak Dugan is president of Marketing Solutions & Business Development, a firm in West Chester, PA, offering creative marketing services and goal implementation for small & medium sized businesses. For more information, contact Maria at 610-405-0633 or Maria@Maria-L-Novak.com or visit www.Maria-L-Novak.com